According to BHF Director General, Peter Hollins, kids have lost touch with even the standard foods no longer know very well what they are eating. In a survey executed by the charity which interviewed 1,000 kids, it was found that one in three did not know that chips were created from potatoes. Apparently as many as one in ten believed chips were made mostly from oil, while some suggested eggs, flour and apples even. The quality of food eaten by kids remains a sizzling hot political issue after a high-profile marketing campaign by television chef Jamie Oliver attemptedto tackle the problem of childhood obesity and diet plan..This week, Family members USA and the drug lobby group Pharmaceutical Study and Producers of America launched a multimillion-dollar ad campaign using real people, including business owners . This article is usually republished with kind permission from our friends at The Kaiser Family members Foundation. You can view the complete Kaiser Daily Health Policy Report, search the archives, or sign up for email delivery of in-depth coverage of wellness policy developments, debates and discussions. The Kaiser Daily Wellness Policy Report is published for Kaisernetwork.org, a free of charge program of The Henry J.